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      <image:caption>Reliability by Design campaign, promoting SaniSure Custom Assemblies</image:caption>
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      <image:caption>Product launch and promotion for PETG bottles and carboys. Managed the entire product launch, promotion, PR and the supporting events.</image:caption>
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      <image:caption>Challenge: increase visibility and build a story for Mazars digital transformation capabilities. Working with 5 executives, we launched the Next Level Digital Transformation campaign. This included extensive content-marketing using blogs, papers, video, case studies. I spearheaded the 2023 Transformation Summit, a roundtable event targeting manufacturing clients. A pivotal part of the 9-month campaign involved a market research study interviewing 500 U.S. mid-market companies, looking at the impact of digital transformation. The study was promoted through PR, digital ads, email and content syndication. The results supported 40+ pieces of content pieces, with 371 total leads from the content and two events, leading to $285K marketing influenced pipeline.</image:caption>
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      <image:caption>I partnered with five executives to launch a nine-month digital transformation campaign spanning research, thought leadership, video, events, PR, email, and digital promotion. The campaign produced 40+ content assets, generated 371 leads, and contributed $285K in marketing-influenced pipeline.</image:caption>
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      <image:caption>Working with Grassroots gave me the confidence and understanding of how to set up my woodworking business. They took it to the next level.</image:caption>
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